Our Story

  • Founding Moment

In 2018, frustrated by persistent morning dryness and ineffective drops, our founder Dr. Emily Hughes combined clinical research with ancient steam techniques to create the first Troonz™ prototype

  • Early Challenge

After months of trials in London clinics and Dublin optometrist partners, we refined our steam temperature and nozzle design for optimal gland stimulation

  • Breakthrough

By 2020, Magnet-Innov’s devices were featured in British Journal of Ophthalmology and integrated into leading UK eye-care practices.

Mission & Values

To restore natural comfort to dry-eye sufferers using safe, steam-based innovation.

  • “We blend cutting-edge research with user-centric design.”

  • “All products are preservative-free and dermatologically tested.”

  • “Proudly serving British and Irish customers with tailored support.”

Meet the Team

  • Founder & CEO :

    Dr. Emily Hughes (PhD in Ophthalmic Sciences)

  • Head of Research :

    Prof. Liam O’Sullivan (University College Dublin)

  • Product Designer :

    Ava Morgan (London School of Design)

  • Customer Care Lead :

    Siobhán Murphy (Dublin)

Milestones & Achievements

  • 2020: CE-certification and first UK clinic adoption
  • 2021: Featured in British Journal of Ophthalmology
  • 2022: Awarded “Best Dry-Eye Innovation” at UK MedTech Expo
  • 2024: 10,000+ units sold across the UK & Ireland

Trusted by Thousands Across Britain & Ireland

  • KELLY LEVEQUE

    My eyes haven’t felt this good since college!

  • MARK M.

    I can’t remember the last time my eyes felt this refreshed—like rediscovering clear vision

  • NATALIE DURAN

    It’s like I’ve traveled back to my 20s—no more midday dryness or irritation!

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